The Venice Film Festival: No surprise then was the appearance of the new Style Star Lounge.
The Venice Film Festival: The Mostra, 66th Edition
By Cheryl Dixon, DC Film Society Member
The 66th edition of the Venice Film Festival (“the Mostra”) got off to a roaring start on September 2nd.. dcfilmsociety.org
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Red-carpet fashion and images from it beamed around the world have always been an integral part of the Festival-going experience in Venice. Last year’s appearance by Valentino and this year’s with Tom Ford bear witness to this. No surprise then was the appearance of the new Style Star Lounge, a pavilion showcasing the marriage between film and fashion and between film, fashion, and technology. While offering relaxation, the best champagne, and ambiance for celebrity interviews, and, yes, evening parties, the Style Star Lounge also offered a distinct educational experience.
Marina Garzoni, founder and president of Moda e Technologia and organizer/director of Style Star, presented various style experiences around the fashion meets technology theme. For example, in partnership with Microsoft, the festival attendees could view demonstrations of a virtual image, touch-screen, table-top computer featuring movie shorts presented around a specific product. Think of this as an extended version of product-placement in a movie short. Simply by touch, one could move images around the desired location on a table surface and play movie shorts by using a virtual keyboard!
Another Lounge exhibitor was Gennaro “Luca” Rubinacci, an heir to generations of Rubinaccis, tailors of custom-made clothing for aristocracy for generations. Clients include royalty and fashion designers, like Calvin Klein. Rubinacci spoke passionately about bringing the legendary classically elegant, fit, cut, texture, and style, combined with his love for bright colors influenced by his family’s origins in Naples to new markets. It is fitting that Rubinacci should consider extending his ultra-exclusive line of wear to the celebrities and A-list establishment, who can afford the quality and value of the finest tailoring available anywhere in the world, and who are also present at the Festival.
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