via retailcustomerexperience.com

IDC Retail Insights 2010 Top 10 Predictions

1. Retailers will seek growth strategies based on “same shopper” sales and first-time buyers.
2. Retailers will launch aggressive technology investment programs to support new business models while reducing traditional IT costs.
3. Retailers will extract more value from their supply chains, responding adeptly to customer, supplier, and regulatory influences.
4. The devil is in the details — retailers will find heaven where information informs intelligent automation.
5. Retailers will focus on customer experience solutions convergence.
6. Retailers will drive mobile consumer interaction — entering the open shopping era.
7. Retailers will focus on building customer intimacy and loyalty while improving brand performance.
8. Retail investments in demand intelligence and BI are driven by a need to lower inventory costs and be more customer centric.
9. Retailers will build sustainable lean retail enterprises.
10. Traditional retailers are on the Titanic; the approaching iceberg is online social commerce.

a fragment from Ten retail IT predictions for 2010

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Post tags: brand, customer experience, IDC, IDC Retail Insights, intelligent automation, mobile consumer, open shopping, Predictions, retail, retailers, social commerce

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Louis Vuitton is proud to announce the live online broadcast of its Women’s Fall/Winter 2010-11 Ready to Wear Show on Facebook and on your Iphone on

March 10th, 2010 at 2:30PM (GMT+1)) / 8:30AM (EST).

On March 10th, current and future fans of the Louis Vuitton Facebook page will be able to watch the latest Marc Jacobs creations for Louis Vuitton streamed live from Paris Fashion Week.

Following the event, the video of the show will be available on demand exclusively on the fan page for 24 hours.

Louis Vuitton is going one step further and confirming its digital intentions by offering a live broadcast of its Show also on your Iphone on fashionshow.louisvuitton.com.

via official Facebook Event

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Post tags: facebook, fashionshow, iPhone, live broadcast, live online broadcast, Louis Vuitton, Marc Jacobs, Paris Fashion Week

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Una domanda per tutte: quanti ruoli sa interpretare una donna?

Milano, 16 marzo 2010
Teatro Derby – Via Pietro Mascagni, 8
ore 17.00

Il teatro è il luogo ideale – tra cultura, approfondimento e innovazione – per confrontarci sul rapporto tra donne e tecnologie mobili, strumenti imprescindibili per ognuno di noi in quest’era “mobile”. In scena tre signore alle prese con il lavoro e la frenetica vita quotidiana, sempre più “multitasking, multiplayer, multimedia”.
Francesco Morace, sociologo, scrittore e giornalista, ci porterà alla scoperta di nuove sfide, paradigmi e trend, tra posh tweens, singular women e sense girls. La tecnologia sarà protagonista di un insolito talkshow e rivelerà la sua portata dirompente e sostenibile nei nostri stili di vita di oggi e di domani.
Non perdere questa occasione di fare luce sui macro trend con cui ci avviciniamo al futuro.

Prenota il tuo posto in platea, tre donne non si fanno aspettare… ISCRIVITI

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Post tags: Donne, Federico Carozzi, Francesco Morace, futuro@lfemminile, Michela Tina Romita, Microsoft Italia, mobile, Pietro Scott Jovane, Roberta Cocco, talkshow

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Sfilate anche in location insolite: dalla Triennale ai portici della Statale

Milano, moda e tecnologia a braccetto.

Sempre più stilisti offrono la possibilità al grande pubblico di seguire le loro sfilate in diretta web

MILANO – Oltre settanta sfilate fino ad arrivare a un centinaio di presentazioni. La settimana della moda milanese (dal 24 febbraio al 1 marzo) ha già fatto parlare di sé ancor prima di iniziare con le polemiche nate dalle richieste di Anna Wintour, potente direttora di Vogue America, di accorciare il numero delle giornate dei defilè. Così è stato, al punto che il calendario si presenta come una sorta di battaglia a chi riuscirà a vedere chi. E’ certo, comunque, che al di là delle arroganti pretese della Wintour, è ormai da tempo che si lotta con orari e sovrapposizioni.

MODA E TECNOLOGIA – In compenso si inizia a parlare di tecnologia applicata alla moda con un Giorgio Armani che annuncia che venerdì 26 febbraio dalle 16.30, ora locale, presenterà la sua collezione Emporio Armani donna autunno inverno 2010 – 11 in diretta streaming sul suo sito e sulla fanpage ufficiale di Facebook. Inoltre il sabato 27 febbraio dalle 14.15, ora locale, presenterà la sua collezione Giorgio Armani donna autunno inverno 2010-11 in diretta streaming da Milano, in esclusiva su Vogue.it che sarà lanciato mercoledì 24 febbraio. E non finisce lì. Dolce&Gabbana offre la possibilità di vivere in diretta le sfi late donna A/I 2010-2011 in streaming su i-Phone e Android Mobile Devices (Google), i due più diffusi smart-phone al mondo (82% in USA, 70% in Europa del mercato browsing*). Gli appuntamenti sono: D&G giovedì, 25 febbraio 2010 alle ore 15.00. Dolce&Gabbana domenica, 28 febbraio 2010 alle ore 13.00. Da sempre “first runner” nelle sperimentazioni tecnologiche legate alla comunicazione digitale, Dolce&Gabbana nel 2005 era stato il primo marchio fashion al mondo a rendere disponibile sul proprio sito www.dolcegabbana.it la diretta streaming su internet, che anche per questa stagione sarà disponibile al link: live.dolcegabbana.com oltre che sulla pagina ufficiale di Facebook. Anche Jil Sander si allinea e la sfilata Donna AI 2010, prevista venerdì 26 febbraio dalle 19,45, sarà trasmessa live su www.jilsander.com. Anche Camera Nazionale della Moda ha attivato, per questa edizione, un servizio live streaming per le sfilate presenti al Milano Fashion Center. Le sfilate delle Maison che hanno aderito a questa iniziativa saranno trasmesse in diretta e saranno visibili, a partire da mercoledì 24 febbraio, all’indirizzo www.cameramoda.it/mmd/ alla voce Live Streaming oppure direttamente all’indirizzo live.cameramoda.it

NON SOLO FUTURO - Luciana Boccardi, giornalista di moda sulla breccia da quarant’anni, festeggia il suo compleanno con la moda e l’uscita del suo libro “Colori”. Più giovane di una vent’enne, Boccardi è maestra di vita e di giornalismo, quel giornalismo onesto, fatto di rapporti umani e sorrisi. Da cornice alla presentazione è stata la collezione di Roberta Scarpa, stilista veneziana, come Luciana, un connubio perfetto tra moda, arte e poesia. Greta Garbo sarà in mostra alla Triennale per Ferragamo. E’ in assoluto la prima volta – a livello mondiale – che viene “svelato” in una mostra il privato di un icona di moda e bellezza così riservata. La Mostra «Greta Garbo. Il mistero dello stile», che ha l’autorizzazione degli eredi della Garbo, è stata progettata, curata e organizzata dal Museo Ferragamo e dal suo direttore Stefania Ricci.

LA MODA IN PIAZZA - Ennio Capasa, dopo la sfilata in piazza Duomo di settembre davanti a 50 mila persone, si ripete e spalanca le porte della Triennale. Si potrà assistere, il 26 febbraio, alla sfilata di C’N’C grazie alla collaborazione con il Comune di Milano che si è speso nel progetto Milano Loves Fashion. Anche Angela Missoni ha pensato di rendere la moda fruibile da tutti. «E’ da tempo che volevo realizzare questo progetto ed oggi, grazie all’Università degli Studi di Milano e allo spazio concesso, il tutto si è concretizzato», ha spiegato la stilista. La sfilata Missoni si terrà domenica 28 febbraio alle ore 16.00: il chiostro centrale dell’Università accoglierà tutti coloro che vorranno partecipare e vedrà le modelle sfilare nel gran finale.

CREDITS: Paola Bulbarelli. 23 febbraio 2010. CORRIERE.IT

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Post tags: Android, Angela Missoni, Anna Wintour, C’N’C, diretta web, Dolce&Gabbana, Ennio Capasa, Ferragamo, Giorgio Armani, Greta Garbo, i-Phone, Live streaming, Luciana Boccardi, Milano Fashion Center, Milano Loves Fashion, Mobile Device, moda e tecnologia, Museo Ferragamo, Stefania Ricci, Vogue America, Vogue.it

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Giorgio Armani annuncia che venerdì 26 febbraio dalle 16.30, ora locale, presenterà la sua collezione Emporio Armani donna autunno inverno 2010 – 11 in diretta streaming sul suo sito e sulla fanpage ufficiale di Facebook. Inoltre il sabato 27 febbraio dalle 14.15, ora locale, presenterà la sua collezione Giorgio Armani donna autunno inverno 2010-11 in diretta streaming da Milano, in esclusiva su Vogue.it che sarà lanciato mercoledì 24 febbraio.

via corriere.it

live.emporioarmani.com

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Post tags: diretta streaming, Emporio Arman, Giorgio Armani, Milano, Vogue.it

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In occasione della settimana della Moda, BlackBerry® presenta in esclusiva la nuova applicazione “Fashion Illustrated”, l’info point mobile che contiene tutte le informazioni per seguire le sfilate, l’agenda degli eventi e degli appuntamenti direttamente correlati alla Settimana della Moda e tutte le informazioni utili per vivere la città di Milano durante la manifestazione.

L’indirizzo dell’applicazione è questo ed è scaricabile direttamente su BlackBerry.

La guida è aggiornata in modo costante ed è intuitiva soprattutto per quelle persone ospiti di una grande metropoli come Milano. Gli operatori del settore, in particolare, avranno sempre a portata di mano i calendari delle sfilate e delle presentazioni suddivise per giorni, gli indirizzi degli showroom e delle boutiques monobrand, multibrand e di design nonché tutti i contatti degli uffici stampa. Per coloro che devono  organizzare colazioni di lavoro l’applicazione fornisce gli indirizzi dei migliori ristoranti e cafè. Per l’utente sarà inoltre, possibile usufruire delle informazioni utili per visitare la città, piuttosto che gestire le prenotazioni alberghiere direttamente da BlackBerry, avere sempre disponibile la mappa della città, gli indirizzi di pubblica utilità e tutte le informazioni fondamentali che riguardano la viabilità cittadina, i trasporti pubblici, i radiobus, i radiotaxi, i treni e gli aeroporti. Infine per rilassarsi la guida segnala gli indirizzi dei principali centri di benessere e SPA, gli indirizzi di musei e la presenza di mostre e fiere.

La nuova applicazione di BlackBerry verrà presentata oggi, insieme al nuovo magazine Fashion Illustrated durante una tavola rotonda dedicata al primo sistema editoriale Multimediale e Interattivo per la Fashion Community Internazionale. Tra gli ospiti: Mario Boselli, Presidente Camera Nazionale della Moda, e Michele Tronconi, Presidente Sistema Moda Italia e Ati, che svilupperanno insieme a Fabiana Giacomotti, Direttore della testata Fashion Illustrated, tematiche relative all’importanza del settore moda per l’industria italiana.

La partnership con Fashion Illustrated sottolinea ancora una volta l’interesse di BlackBerry volto a rafforzare il suo legame con il mondo della moda e del lifestyle. Gli stessi smartphone BlackBerry ben rappresentano questo concetto in quanto si tratta di strumenti particolarmente validi per tutti quei professionisti che lavorano nel mondo della moda, non solo per il loro design accurato ed elegante, ma anche per la capacità si soddisfare tutte le necessità di quei professionisti che per lavoro sono sempre in movimento e che hanno bisogno di avere il loro ufficio a portata di tasca in modo semplice  ed intuitivo.

via sfilate.it

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Post tags: BlackBerry, boutiques monobrand, Camera nazionale della moda, Fabiana Giacomott, Fashion Community, Fashion Illustrated, Mario Boselli, Michele Tronconi, multibrand, SETTIMANA DELLA MODA, showroom, Sistema Moda Italia e Ati, smartphone

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Exciting things are happening on your iPhone: not a dirty text but Dolce & Gabbana’s very own live broadcast of the upcoming Fall/Winter shows!

A world premiere is coming to you courtesy of your iPhone: next week the Dolce & Gabbana models will be strutting their stuff down the catwalk… as well as on your phone screen! For the first time ever a fashion show will be available in live streaming on an iPhone – who needs the front row!

It’s even easier than getting all dressed up and fighting your way to a front row seat: simply visit LIVE.DOLCEGABBANA.MOBI and wait for the catwalk action to unfold. Two special occasions to write down in your agenda:

• Thursday, February 25th from 3pm GMT+1 for the D&G show;
• Sunday, February 28th for Dolce & Gabbana, starting around 1pm GMT+1.

This wouldn’t be the first time Domenico Dolce and Stefano Gabbana act as digital pioneers; ever since our lives went digital they have made a point of keeping ahead of the fashion game by embracing new technologies. By going live with their fashion shows in 2005 (a democratic new way to approach fashion which is still going strong these days on live.dolcegabbana.com, as well as on Dolce & Gabbana’s official Facebook page); by developing a mobile channel in 2008, as well as a free iPhone application in an effort to bring a little Dolce & Gabbana glamour to our phones; and by famously being the first to sit bloggers on the front row with the likes of major editor-in-chiefs back in September 2009 for the S/S 10 shows.

An unusual front row that launched a trend as seen these days under the tents of Bryant Park: the NYC designers are following Domenico and Stefano’s example by mixing it up on their front rows between notorious editors, A-listers and the now all-poweful bloggers, deemed by WWD “the new celebrities” in an article published yesterday on Fashion’s New Fever.

While the fashion world is busy watching the front row, the rest of the world is preparing to watch the shows on their iPhones and enjoy a premium view wherever they’re sat. Stay tuned for the live broadcast; no RSVP required!

Source: Dolce & Gabbana

Photo credit: Dennis Valle

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Post tags: D&G, Dennis Valle, digital pioneers, Dolce & Gabbana, Domenico Dolce, Fashion Show, glamour, iPhone, mobile 2.0, Stefano Gabbana

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For the 7th year in a row, IHL and RIS News have teamed together to produce the most in-depth and detailed study on Store Systems and other technologies such as mobile, CRM, WFM, and Cross Channel technologies.

The study comes with the raw data, but includes over 108 charts where we break down the data by retailer size and a segment.  For instance, how are increased maintenance fees for POS and other store systems affecting interest in companies like Oracle and SAP for POS Software.  Or which vendors have the greatest mindshare going into 2010?  Is there a difference in fees paid by segment?  Which mobile or security technologies are getting deployed this year?  It’s all here and a must read if you are a vendor selling any of these technologies or if you are a retailer looking to make a purchase this year.

For more information and to see the report summary for purchase, click

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Post tags: CRM, Cross Channel technologies, IHL, mobile, Oracle, Retail IT, SAP, store systems, WFM

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by  Lauren Benet Stephenson  and Rachel Strugatz Posted Monday February 15, 2010 From WWD Issue 02/15/2010

NEW YORK — What began as a tepid courtship between fashion and social media has become an all-consuming love affair as designers unveil new digital initiatives for fashion week.

Calvin Klein, Marc Jacobs, Michael Kors, Tommy Hilfiger, Rodarte and Perry Ellis are among the brands that will live stream their shows over the coming week, while scores of others — including Oscar de la Renta, Tory Burch and Nanette Lepore — are using Facebook, Twitter and their Web sites to update fashion followers on their shows, effectively expanding access beyond the exclusive enclaves of Bryant Park.

“Ignoring the Internet is total madness,” said Diane von Furstenberg, who didn’t live stream her show Sunday but did update her Facebook page with backstage photos and tweeted from the event. “Being active on the Internet is indispensable to growth and for being relevant. It helps your business to be truly global and truly multigenerational.”

More brands than ever are embracing live streaming this season for two reasons, said James Gardner, founder and chief executive officer of CreateThe Group, a social-media focused agency. “First of all, the cost of streaming and bandwidth has come down significantly. And consumers’ appetite seems unquenchable for fashion.”

Michael Kors has proof of just that. The brand began live streaming its show two years ago and saw a 111 percent increase in page views from the spring 2009 live stream to the fall 2009 one. There was another 81 percent jump from the fall 2009 show to the spring 2010 event.

Brands are adding a few new wrinkles this time round, however. Calvin Klein, in its first foray into live streaming, broadcast its men’s show Sunday and will do the same with its women’s show Thursday. The live streams are being shown on the company’s Web site as well as on the brand’s Facebook page. The company is using Facebook to allow feedback from viewers.

Alexander Wang collaborated with SHOWstudio’s Nick Knight for live feeds of his show. According to Wang, it became apparent last season that live feeds were what all the “megabrands” were doing. He continued, “We like to push the boundaries…and we wanted it to be much more democratic, and we wanted to do something special that no one’s ever done before.” The designer took the idea of a Web site live stream and upped the ante, by broadcasting his show Saturday on a Times Square billboard. With the live feed in Times Square, Wang achieved his goal, that “everyone [be able to] at least access [the collection] and view it and experience it.”

Proenza Schouler designers Jack McCollough and Lazaro Hernandez aren’t simply live streaming their show Wednesday night — they’re using it as a selling tool. For 24 hours after the show at Milk Studios, online shoppers can preorder the fall handbags straight from the runway through the recently introduced e-commerce on the site.

“Having a voice and personality on the Internet has become increasingly important,” Shirley Cook, chief executive officer of Proenza Schouler, said. “It’s a place for people to connect to what Jack and Lazaro have to say. Live broadcasting on our Web site is the closest thing to being a guest at our show. You’re seeing everything as it is intended to be seen.”

Isaac Mizrahi is displaying a countdown to his show Thursday on his video blog. “Fashion in a way is even more about communication than it is about clothes,” said Mizrahi. “I feel communication has always been more important than [strictly] fashion.…It’s just one more way for me to communicate to my audience.” Mizrahi said he decided on a live feed because, “It’s more exposure. I don’t know if every woman wants to come to the fashion show, but they certainly want a peek at it.”

After years of avoiding social media, the Marc Jacobs brand will dive in headfirst this season via Twitter and a live feed at 8 p.m. tonight on its Web site. President Robert Duffy began tweeting in late January and has filled his Twitter feed with a flurry of daily updates on everything from “the most inspiring person,” in his life to ticket giveaways and behind-the-scenes pictures of the show set coming together.

Tommy Hilfiger’s show Thursday night will be live streamed on Facebook and the brand is urging users to submit questions for the designer to answer that day. “We’ll also provide exclusive backstage access through our Facebook page to followers, allowing them to have direct interaction with Tommy,” said Avery Baker, executive vice president of global marketing and communications at Tommy Hilfiger. Followers can then check in prior to the show to see if their questions were answered. “During the live stream, we’ll be asking our fans to vote on their favorite looks. As a viewer sees each look on screen, we’ll be posting information on that look so that fans can interact with and give input on the collection. Those who vote for the top three men’s and top three women’s looks will receive an exclusive offer on those looks as well as a chance to win seats to the next fashion show,” Baker said.

Though embracing live feeds is a technological leap forward for fashion, it isn’t active engagement in social media unless it’s embedded on a page where anyone can comment, which is what most brands are doing. What a live feed does offer is the quality of being a wide-reaching but strictly controlled medium. Yuli Ziv, ceo and founder of Style Coalition — a community of independent fashion bloggers — said, “The reason we’ve seen more and more live streaming is it’s an attempt to control their message.” Ziv continued, “Exclusive streaming is a good excuse to not invite online media.”

Recent statistics back up the contention that a brand fully immersed in social media will boost its bottom line. Macala Wright Lee, a fashion blogger and founder of digital marketing and merchandising agency FashionablyMarketing Me cited a recent statistic from the International Herald Tribune Technology conference, which stated when engaged in active social media integration, brands have reported as much as a 25 percent return on investment.

To be sure, Ziv appreciates the challenges these companies face. “A lot of [brands] are still trying to figure it out.…The truth is we’re living in such a fast-paced age…[and] there’s always a new platform…they might not have resources.”

Style Coalition has spotlighted the designers who are “doing it right” with the first annual Fashion 2.0 Social Media Awards, sponsored by Ideeli and Lucky Magazine. Garnering the most nominations, with four categories each, were Chanel and Diane von Furstenberg; followed by Dolce & Gabbana with three, and Louis Vuitton, Christian Louboutin and Tory Burch with two each. The winners were revealed on Feb. 10 and included DKNY for Best Twitter.

There are also a few fashion pioneers who are going beyond social media and embracing other innovative technologies. Vivienne Tam collaborated with Hewlett-Packard for the fourth time, setting up a live blogging station of TouchSmart computers for the third consecutive season. The TouchSmart notebook replaced standard clipboard check-in, and a selection of bloggers received notebooks to view the run-of-show, e-mail their comments, and upload images and videos directly to their blog during the presentation. The invite list for Tam’s presentation on Saturday included 200 bloggers or 20 percent of the total press invited. An LED tower at Tam’s SoHo boutique also displayed a live feed of the presentation.

Norma Kamali is using ScanLife technology throughout the exhibit at her flagship during fashion week. ScanLife is a system that allows users to scan a two-dimensional barcode on clothing with their camera phones to receive information on the look on their mobile device. Kamali will also makes sure brand updates are sent through all viral venues, including Facebook and Twitter, and views bloggers as very important.

Then there is Marc Bouwer, a self-declared pioneer of digital fashion shows. The Halston alum was the first American designer to host a virtual show of the collection in 2007. According to Bouwer, his fall runway show was taped Feb. 5 in a studio with model Candice Swanepoel against a green screen. The video will launch on the Web on Feb 18. When asked what caused him to switch to a digital show format, Bouwer said, “At first it grew out of frustration with getting a really great time slot during fashion week at Bryant Park…You sometimes get lost in the shuffle, and the cost of shows is rising and rising.”

As a cost-effective solution, Bouwer said, “The future was totally obvious: going on the Internet.” He continued, “You have to understand your new audience and how they are getting their information and go with that. There was a much more useful and intelligent approach to marketing ourselves.” According to the brand, Bouwer’s spring show this year got 42,000 hits on YouTube.

Temperley London is another designer that has embraced a digital installation format over the last two seasons instead of showing on a traditional runway, and will do the same for its fall collection on Tuesday. The tech-savvy brand is blogger friendly as well, and its guest list for the installation consists of nearly 40 percent from the online set.
Reem Acra will also embrace a digital-only format for her show on Wednesday, in place of a in-person live show. “I have so many clients overseas. I have so many people who want to be part of [the show],” Acra told WWD on Thursday.

Rachel Roy had live backstage video of her Sunday presentation on Twitter and Facebook. The designer said this was to “give people a more 360-degree view of my presentation. It lets people feel like they are on this journey with me and creates excitement and anticipation,” said Roy. “Access is important. I want my presentation to feel inclusive rather than exclusive and bloggers help add a level of intimacy and access to my collection. The Rachel Roy woman is everywhere — not just in New York.”

Nanette Lepore started a diary blog on Feb. 8 that chronicles everything going on in the 10 days leading up to her fall runway show. There will also be live-tweeting from the show. “I think a lot of people don’t know what goes into the production of a show,” she said.

Beginning the week before its presentation on Sunday, Rebecca Taylor shot backstage footage, uploaded exclusive photos and created preview reels for Facebook and YouTube. Taylor will also live tweet before and during the presentation, according to ceo and owner Beth Bugdaycay.

Then there is the increasing outreach by fashion houses to the blogging world, a group of critics designers at one time barred from their shows but one they now not only embrace, but in some cases put in the front row.

“Bloggers are increasingly important to us and we invite a select group of 35 to 40 to the show,” said Eric Delph, vice president of public relations and marketing at Nicole Miller, which showed Friday. “Moving more bloggers into seats and putting some as far up as the first and second row was a priority.” About 10 percent of the press attendees at Miller’s show were bloggers.

Contemporary sportswear label Walter, which is live streaming its show Tuesday on elle.com, will have both a blogger station in the front row, as well as a Tweet deck in the VIP lounge for celebrities to tweet before and after the show, according to social media coordinator Jared Craft. He said this year’s guest list is comprised of nearly 40 percent bloggers, versus only 25 percent last season.

Tory Burch’s guest list for her Wednesday morning presentation will consist of nearly 15 percent bloggers. “Bloggers are key influencers. They fuel the immediacy of information during fashion week,” said Burch, adding the positive reaction from bloggers to the original content featured on toryburch.com’s Style Guide has not gone unnoticed.

“A-list bloggers with large audiences were seated in rows one and two, alongside newspaper editors, and the smaller bloggers with less audience were seated in rows four and above, depending on their viewership,” said Tony Alcindor, vice president of marketing and public relations for Ports 1961, which boasted a guest list that is set to include nearly 35 percent bloggers. The brand also hosted blogger-centric events post-show to showcase the entire collection for this specific group.

Prabal Gurung, who partnered with Swarovski and live streamed his show on Swarovski TV on Saturday, said, “Blogging opens the door to greater brand recognition and familiarity to a younger generation. The average age is younger than our targeted customer so it is incredibly helpful in gaining exposure with that audience. It is an approach to marketing in a more unconventional way that is becoming almost the norm.” Among the blogs invited were Fashionista, Bryanboy, Sam Spector, Rafe and Red Carpet Fashion Awards. “Social media has in a way made the world smaller,” Gurung said. “Information is instant and is put out there immediately, allowing not only the American public to be a part of the Prabal Gurung world, but everyone who is interested in fashion and all of our international supporters.”

Yet even as the fashion world dashes into social media as fast as it can, a significant minority of brands continues to prize the intimacy of a traditional runway show in favor of the bells and whistles offered by the Internet. Luca Luca is one that believes that less is more when it comes to luxury brands.

“We believe that luxury breaks down when access is in excess,” said Yildiz Blackstone, the company’s president.

SOURCE: WWDMEDIA

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Post tags: Avery Baker, AWARD, backstage video, Bryanboy, Calvin Klein, Candice Swanepoel, Chanel, Christian Louboutin, Diane von Furstenberg, DKNY, Dolce & Gabbana, facebook, fashion, Fashion 2.0, fashion bloggers, Fashionista, Jared Craft, key influencers, Live broadcasting, Louis Vuitton, luxury, Macala Wright Lee, Marc Bouwer, Marc Jacobs, Michael Kors, online media, Perry Ellis, Rafe, Red Carpet Fashion Awards, Rodarte, Sam Spector, social media, Swarovski, Swarovski TV, tech-savvy, Tommy Hilfiger, Tory Burch, Tweet deck, twitter, Walter, web 2.0, WWD, WWDMagazine, Yildiz Blackstone, youtube

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Augmented Reality Cosmetic Mirror in Tokyo.

Specchio magico digitale in Giappone.

The Digital Cosmetic Mirror by industry giant Shiseido can be used to test make-up and recommendations without even having to pick up a mascara brush! Using augmented reality to do sampling is a novel way to involve consumers, and can be a useful technology for saving on waste.

via japantrends.com

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Post tags: Augmented Reality, Cosmetic Mirror, Shiseido, virtual shopping

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