Sul nostro canale MSN, stylestar.msn.it, troverete il materiale in Italiano prodotto dalla squadra Style Star TV- tanti video interviste, articoli e foto dal Festival di Cannes 2010 appena concluso in questi giorni. ed il modo piu’ semplice per visualizzare tutti i nostri video per scegliere quello che vi sorride di piu’, e’ questo: http://video.it.msn.com/…

Invece per il materiale “originale”, in Inglese, si trova tutto su StyleStarLounge.com.

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Post tags: Cannes 2010, MSN, Style Star Lounge, Style Star TV

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Cannes 12 – 23 May 2010 1350 square meters, Cannes, Croisette, plage 3.14 During the 63° Cannes Film Festival concept Marina Garzoni official suppliers: GL Events, Gruppo 2A, Ideolo, Volume.

STYLE STAR THEATERS Branded Short Film from 11.00 AM to 7.00 PM Short Movies by the most important brands Style Star- AMG Theater introduces “Behind the brand”, animated short movies by the artist Felice Limosani. Gilles Gaillard, MIKROS Image, winner of the Oscar 2010 in Los Angeles with the short in 3D “Logorama”, presents new productions.		STYLESTAR.TV interviews with the protagonist of film and fashion, specials, news and event’s hotspots. Powered by Tecnomovie. contact in Cannes: tv@ stylestarlounge.com Style Star Capsule Experience the Future! directed by Annagemma Lascari.
Thursday 20/5 Red Carpet CEO Summit from 2.30 PM to 6.30 PM FROM FASHION TO CINEMA. SHAPING THE FUTURE OF FASHION AND LUXURY LANDSCAPE. By invitation only Contact: Moda e Tecnologia events@ modatecnologia.com; press@ modatecnologia.com.		Friday 21/5 Style Star Night CELEBRATING THE PIONEERS OF BRANDED SHORT MOVIES Media partner: W Condé Nast Usa. By invitation only Press Office: Karla Otto stylestar@ karlaotto.com LONDON – LOS ANGELES – MILANO – NEW YORK – PARIS
STYLE STAR e-(motional) shopping FROM SHORT MOVIES TO e-COMMERCE A new shopping ecosystem conceived by Moda e Tecnologia, based on MICROSOFT technologies and from another prestigious partners RTT and MIKROS IMAGE. A PROJECT BY MODA E TECNOLOGIA Contact Andrey Golub, partner/CTO: andrey.golub@ modatecnologia.com

Founder Style Star and CEO Moda e Tecnologia: Marina Garzoni

www.stylestarlounge.com

stylestar.msn.it

Pre-Registration and entrance card for the STYLE STAR lounge: press@ stylestarlounge.com
for press registration please fill our online form

Press Office: Karla Otto stylestar@ karlaotto.com
Style Star Lounge Film Industry & Celebrities: Finch and Partners

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Post tags: AMG, Andrey Golub, Annagemma Lascari, Branded Short Film, Cannes Film Festival, celebrities, e-commerce, fashion, Felice Limosani, film, film festival, gl-events, ideolo, Karla Otto, lounge, luxury, Marina Garzoni, Mercedes, Microsoft, Mikros Image, moda e tecnologia, MSN, Press Conference, RTT, short movies, Style Star, Style Star TV, STYLESTAR.TV, volume, W

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STYLE STAR DEBUTS NEW CONCEPT IN CANNES

StyleStar Lounge brings together film, fashion and technology on La Croisette from May 12-23, 2010.

PARIS, April 14, 2010. Marina Garzoni, founder of the Style Star concept, is proud to announce the presence of Style Star Lounge in Cannes from May 12-23. The Lounge, which covers a 1,000m2 area, is presented in cooperation with MSN Microsoft, Mercedes AMG and Mikros Image, and will be located on the Croisette in front of the Carlton Hotel.

The Style Star Lounge is a new concept space positioned at the crossroads of cinema, fashion and technology. Central to the concept is short film content, featuring both branded and independent clips, which are adapted across media formats and made accessible to a wider public. An online channel developed in partnership with MSN (stylestar.msn) will broadcast quality content dedicated to film, celebrities and fashion from May 12th-23rd.

A pioneer in online film marketing for the luxury sector, Garzoni in 2007 unveiled the Style Star concept, which was developed by her company Moda e Tecnologia and presented in Boston in cooperation with MIT Media Lab. The idea: To create a set of customizable marketing and technology integration services to help brands run coordinated digital marketing campaigns across multiple platforms (web, social networking sites, mobile phones, in-store kiosks and video games) and offer an enhanced brand experience. Fashion and luxury brands were invited to present short films featuring their products; high-profile industry players gathered for a ‘red carpet’ premiere, after which the videos were made available via internet, on mobile television and at special events.

To consolidate this new brand language, in 2009 Garzoni launched the Style Star Short Film Festival, which was held during the 66^th Venice Film Festival. Louis Vuitton, Chanel and Ferragamo premiered films at the event. Its launch on the stylestar.msn web site was met with immediate success, with 1.9 million page views and 30,000 streaming video requests in the month following launch.

“We believe that now is the right time for a presence in Cannes, and given the international stature of the festival, it will be an important step in the growth of our platform,” said Style Star founder and director Marina Garzoni. “It is the first venue dedicated to bringing together the best of the world of fashion, film and technology in one place.”

To mark its presence in Cannes, on May 21st Style Star will host its first “Style Star Night”.

The Style Star Lounge is comprised of two mini-theaters for screening short films as well as cutting-edge 3-D projections. These theaters are named for the event’s sponsors: Mercedes AMG and  Mikros Image, winner of the 2010 Oscar for short film, Logorama. A separate area will be dedicated to web interviews for stylestar.tv. Talk shows featuring special guests from the worlds of fashion, film and business will be aired from May 20-22. A special section of the Style Star lounge will be dedicated to showroom activities for dressing celebrities and VIPs, hosted by the Karla Otto.

In addition to the red carpet area, the Style Star Beach and Lounge will feature a press area, a bar and restaurant, central lounge and exclusive spaces for private screenings and parties. A 600m2 private terrace offers a stunning view of the bay of Cannes.

Press contact • Karla Otto Paris • Michel Hakimian • michel@karlaotto.com • Tel 01.42.61.34.36

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Post tags: AMG Mercedes, Cannes, Logorama, Marina Garzoni, Mikros Image, MSN Microsoft, Style Star, Style Star Beach, Style Star Night, StyleStar Lounge

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STYLE STAR USHERS IN A NEW ERA IN ONLINE LUXURY

Fashion, film and technology merge in “e-motional” interactive concept.

PARIS, April 14, 2010 – What if the virtual runway is the new reality?

In the online landscape, consumers seek a strong emotional connection with fashion and luxury brands, something that reaches beyond the traditional rituals of runway shows and red carpet coverage. Emerging technology has expanded the relationship between the brand and the consumer by providing a 360-degree, multi-channel communicating experience. Brands including Louis Vuitton, Dior, Chanel, Prada, Tod’s and Ferragamo have led the way in experimenting with new forms of brand communication and promotion for digital and traditional media, particularly short film vignettes.

Today, Marina Garzoni, president and founder of Moda e Tecnologia, and MSN are proud to present STYLE STAR, a revolutionary new tool for creating immersive interactive experiences for consumers in both the real and virtual worlds.

Designed to generate greater brand visibility, attract existing and new customers, foster immediate consumer interaction, increase sales and boost customer loyalty, the Style Star web channel hosted by MSN melds the worlds of fashion and film, amplifying the reach of the fashion and luxury industry’s promotional efforts and short film production while showcasing Microsoft’s leadership in global retail information technology solutions. This concept was first previewed in September 2009 at the 66^th Venice Film Festival and Milan Fashion Week.

“In the digital world, consumers are no longer targets but individuals who demand authenticity, participation, exchange and co-creation,” says Garzoni. “STYLE STAR offers the public a new way of connecting with the latest trends and the world of cinema. For brands, it combines interactivity with an emotional connection for reaching consumers across digital marketing, e-commerce, customer relationship management (CRM) and integrated web services.”

Explains Andrey Golub, partner and CTO of Moda e Tecnologia and Style Star, “Style Star is much more than a web site or an e-commerce platform. It is an integrated set of products and advanced technologies that combine quality content from multiple sources with a next generation e-Style Star shopping platform for a rich 2.0 user experience. It puts brands directly in touch with consumers, enabling retailers in fashion and other industries to drive brand experience and loyalty, coordinate social networking, and gain feedback and market insights through real-time and virtual participation. This one-to-one customer relationship will enable clients to customize their products and meet the needs of those global industries in which the customer is increasingly in control.”

Style Star’s collaborative and promotional environment brings together designers, fashion and luxury companies, production houses and advertising agencies, and well-known and up-and-coming directors. Within the Style Star format, brands and designers will be able to showcase their productions and tell their story in an appropriate and empowering context driven by the most innovative technologies.

Contact Presse • Karla Otto Paris • Michel Hakimian • michel@karlaotto.com • Tel 01.42.61.34.36

more info: WWW.STYLESTARLOUNGE.COM

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Post tags: Andrey Golub, Chanel, Dior, e-commerce, e-motional, Ferragamo, film vignettes, Louis Vuitton, Marina Garzoni, Microsoft, Milan Fashion Week, MSN, Prada, Red Carpet, Style Star, Tod’s, Venice Film Festival, virtual runway

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StyleStar a Venezia 2009: tutti i nuovi video.

Abbiamo verificato e classificato sul nostro canale youtube tutti i video prodotti da StyleStar in collaborazione con MarieClaire & MSN Italia durante la 66 mostra cinematografica di Venezia 2009.

Alcuni esempi:

• Interview a Sergio Castellitto – Venezia ’09
• Red Carpet Clooney e Canalis – Venezia ’09
• Intervista con Roberto Herlizka, attore di “Le Ombre Rosse”
• Intervista a Marcello Gomes e Karim Ainouz. registi di Viajo
• Red Carpet, 66 festival di Venezia
• Intervista a Nicolas Cage
• Matteo Branciamore: dai Cesaroni al riformatorio
• Conferenza con Margherita Buy – Lo spazio bianco (di Francesca Comencini) – Venezia ’09
• Intervista a Donatella Rettore
• Conferenza con Omar Sharif
• Intervista a Filippo Timi, “La doppia ora” di Giuseppe Capotondi
• Conferenza stampa, George Clooney
• Adriano Giannini, regista “Il Gioco” (tratto da un racconto di Andrea Camilleri)
• il compleanno: Video-intervista al cast del film
• Intervista a Tinto Brass, nuovi progetti per il regista
• Matt Damon su Red Carpet
• Matt Damon, conferenza per “The Informant”, il film di David Sodeberg
• Giovanna Mezzogiorno, regista del film “Il Compleanno”
• Conferenza con Michele Placido, film “E sono felice”
• napoli napoli napoli- docufilm di Abel Ferrara (66 Mostra Venezia 2009)
• Teat beat of sex- video intervista a Niccolò Gallivanoni (66 Mostra Venezia 2009)
• Omar Sharif, Red Carpet
• Passerella Iraniana: La protesta di Shirin Neshat contro Ahmadinejad
• Premiazione L’Oreal all’attrice Carolina Crescentini
• Conferenza per Prince of tears di Yonfan (66 Mostra Venezia 2009)
• Il pubblico al Lido di Venezia, 66 mostra internazionale d’arte cinematografica
• Red Carpet: Maria Grazia Cucinotta e Vittoria Cabello
• Intervista Luca Rubinacci (66 Mostra Venezia 2009)
• Intervista al General Manager Consumer & Online di Microsoft Italia Stefano Santinelli
• Conferenza con Oliver Stone, South of the Border racconta il «fenomeno» Chavez
• Susanna Nicchiarelli regista di “Cosmonauta” (66 Mostra Venezia 2009)
• Tarek Ben Ammar, produttore tunisino. parla di Baarìa, film di Giuseppe Tornatore
• Nerio Alessandro, Presidente TecnoGym
• Todd Solondz (66 Mostra Venezia 2009)
• TOM FORD- A single man (66 Mostra Venezia 2009)
• Michele Vianello, vicesindaco di Venezia alla conferenza di Style Star

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Post tags: 66 Mostra Venezia 2009, A single man, Abel Ferrara, Adriano Giannini, Ahmadinejad, Andrea Camilleri, Baarìa, Carolina Crescentini, Cesaroni, conferenza di Style Star, Cosmonauta, David Sodeberg, docufilm, Donatella Rettore, E sono felice, Elisabetta Canalis, Filippo Timi, Francesca Comencini, George Clooney, Giovanna Mezzogiorno, Giuseppe Capotondi, Giuseppe Tornatore, Il Compleanno, Il Gioco, il «fenomeno» Chavez, Karim Ainouz, L'Oreal, La doppia ora, Le Ombre Rosse, Luca Rubinacci, Marcello Gomes, Margherita Buy, maria grazia cucinotta, MarieClaire, Matt Damon, Matteo Branciamore, Michele Placido, Michele Vianello, Microsoft Italia, mostra internazionale d'arte cinematografica, MSN Italia, napoli napoli napoli, Nerio Alessandro, Niccolò Gallivanoni, Nicolas Cage, Oliver Stone, Omar Sharif, Passerella Iraniana, Prince of tears, Red Carpet, Roberto Herlizka, Sergio Castellitto, Shirin Neshat, South of the Border, Stefano Santinelli, Susanna Nicchiarelli, Tarek Ben Ammar, Teat beat of sex, TecnoGym, The Informant, Tinto Brass, Todd Solondz, Tom Ford, Venezia '09, Viajo, vicesindaco di Venezia, Video-intervista, Vittoria Cabello, Yonfan

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Marina Garzoni racconta Style Star

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Post tags: intervista, MSN Video, PRIMOPIANO, SETTIMANA DELLA MODA

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Seconda tappa, a Milano, per Style Star, il nuovo format per i corti di moda.

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Post tags: 2009, Corti di Moda, Donna, Milano, moda, MSN Italia, notizie, passerelle, reporter, sfilate

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Venezia 2009: la presentazione di Microsoft Surface.

click the image to open slideshow

i link diretti sono:

• Album su flickr
• Slideshow su flickr

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Post tags: flickr, maria grazia cucinotta, Microsoft Surface, MSN, MSN Buddy

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Guarda i video di Venezia: red carpet, interviste, i bagni di folla degli attori più amati.

http://donne.it.msn.com/stylestar/video_venezia.aspx

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donne.it.msn.com: Style Star propone un nuovo format che promuove i brand di moda e lusso attraverso i nuovi media, i Corti di Moda.

Guardate tutti i video di StyleStar sul portale MSN.IT- http://donne.it.msn.com/stylestar/video.aspx

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Post tags: cinema, Corti di Moda, moda, web

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