Sul nostro canale MSN, stylestar.msn.it, troverete il materiale in Italiano prodotto dalla squadra Style Star TV- tanti video interviste, articoli e foto dal Festival di Cannes 2010 appena concluso in questi giorni. ed il modo piu’ semplice per visualizzare tutti i nostri video per scegliere quello che vi sorride di piu’, e’ questo: http://video.it.msn.com/…
Invece per il materiale “originale”, in Inglese, si trova tutto su StyleStarLounge.com.
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Cannes 12 – 23 May 20101350 square meters, Cannes, Croisette, plage 3.14During the 63° Cannes Film Festivalconcept Marina Garzoniofficial suppliers: GL Events, Gruppo 2A, Ideolo, Volume. |
| Film and short movies, interviews, press conferences, exclusive parties, events and presentations. Following the success of the previous edition during 66° Venice Film Festival 2009, the web channel stylestar.msn.it by MSN Microsoft in cooperation with Marina Garzoni of Moda e Tecnologia, will broadcast Style Star events. | In addition, the channel will host stylestarlounge.com. The website is dedicated to the new language of creativity, focusing on «La moda dei corti, i corti di moda»®.Media Partner: W Condé Nast USA Powered by: TecnoMovie |
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STYLE STAR THEATERSBranded Short Film Short Movies by the most important brands Style Star- AMG Theater introduces “Behind the brand”, animated short movies by the artist Felice Limosani. Gilles Gaillard, MIKROS Image, winner of the Oscar 2010 in Los Angeles with the short in 3D “Logorama”, presents new productions. |
STYLESTAR.TVinterviews with the protagonist of film and fashion, specials, news and event’s hotspots. Powered by Tecnomovie. Style Star Capsule |
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Thursday 20/5Red Carpet
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Friday 21/5Style Star NightCELEBRATING Media partner: W Condé Nast Usa. By invitation only Press Office: Karla Otto |
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STYLE STAR e-(motional) shoppingFROM SHORT MOVIES TO e-COMMERCE A new shopping ecosystem conceived by Moda e Tecnologia, based on MICROSOFT technologies and from another prestigious partners RTT and MIKROS IMAGE. A PROJECT BY MODA E TECNOLOGIA Contact Andrey Golub, partner/CTO: andrey.golub@ modatecnologia.com |
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STYLE STAR DEBUTS NEW CONCEPT IN CANNES
StyleStar Lounge brings together film, fashion and technology on La Croisette from May 12-23, 2010.
PARIS, April 14, 2010. Marina Garzoni, founder of the Style Star concept, is proud to announce the presence of Style Star Lounge in Cannes from May 12-23. The Lounge, which covers a 1,000m2 area, is presented in cooperation with MSN Microsoft, Mercedes AMG and Mikros Image, and will be located on the Croisette in front of the Carlton Hotel.
The Style Star Lounge is a new concept space positioned at the crossroads of cinema, fashion and technology. Central to the concept is short film content, featuring both branded and independent clips, which are adapted across media formats and made accessible to a wider public. An online channel developed in partnership with MSN (stylestar.msn) will broadcast quality content dedicated to film, celebrities and fashion from May 12th-23rd.
A pioneer in online film marketing for the luxury sector, Garzoni in 2007 unveiled the Style Star concept, which was developed by her company Moda e Tecnologia and presented in Boston in cooperation with MIT Media Lab. The idea: To create a set of customizable marketing and technology integration services to help brands run coordinated digital marketing campaigns across multiple platforms (web, social networking sites, mobile phones, in-store kiosks and video games) and offer an enhanced brand experience. Fashion and luxury brands were invited to present short films featuring their products; high-profile industry players gathered for a ‘red carpet’ premiere, after which the videos were made available via internet, on mobile television and at special events.
To consolidate this new brand language, in 2009 Garzoni launched the Style Star Short Film Festival, which was held during the 66th Venice Film Festival. Louis Vuitton, Chanel and Ferragamo premiered films at the event. Its launch on the stylestar.msn web site was met with immediate success, with 1.9 million page views and 30,000 streaming video requests in the month following launch.
“We believe that now is the right time for a presence in Cannes, and given the international stature of the festival, it will be an important step in the growth of our platform,” said Style Star founder and director Marina Garzoni. “It is the first venue dedicated to bringing together the best of the world of fashion, film and technology in one place.”
To mark its presence in Cannes, on May 21st Style Star will host its first “Style Star Night”.
The Style Star Lounge is comprised of two mini-theaters for screening short films as well as cutting-edge 3-D projections. These theaters are named for the event’s sponsors: Mercedes AMG and Mikros Image, winner of the 2010 Oscar for short film, Logorama. A separate area will be dedicated to web interviews for stylestar.tv. Talk shows featuring special guests from the worlds of fashion, film and business will be aired from May 20-22. A special section of the Style Star lounge will be dedicated to showroom activities for dressing celebrities and VIPs, hosted by the Karla Otto.
In addition to the red carpet area, the Style Star Beach and Lounge will feature a press area, a bar and restaurant, central lounge and exclusive spaces for private screenings and parties. A 600m2 private terrace offers a stunning view of the bay of Cannes.
Press contact • Karla Otto Paris • Michel Hakimian • michel@karlaotto.com • Tel 01.42.61.34.36
In the online landscape, consumers seek a strong emotional connection with fashion and luxury brands, something that reaches beyond the traditional rituals of runway shows and red carpet coverage. Emerging technology has expanded the relationship between the brand and the consumer by providing a 360-degree, multi-channel communicating experience. Brands including Louis Vuitton, Dior, Chanel, Prada, Tod’s and Ferragamo have led the way in experimenting with new forms of brand communication and promotion for digital and traditional media, particularly short film vignettes.
Today, Marina Garzoni, president and founder of Moda e Tecnologia, and MSN are proud to present STYLE STAR, a revolutionary new tool for creating immersive interactive experiences for consumers in both the real and virtual worlds.
Designed to generate greater brand visibility, attract existing and new customers, foster immediate consumer interaction, increase sales and boost customer loyalty, the Style Star web channel hosted by MSN melds the worlds of fashion and film, amplifying the reach of the fashion and luxury industry’s promotional efforts and short film production while showcasing Microsoft’s leadership in global retail information technology solutions. This concept was first previewed in September 2009 at the 66th Venice Film Festival and Milan Fashion Week.
“In the digital world, consumers are no longer targets but individuals who demand authenticity, participation, exchange and co-creation,” says Garzoni. “STYLE STAR offers the public a new way of connecting with the latest trends and the world of cinema. For brands, it combines interactivity with an emotional connection for reaching consumers across digital marketing, e-commerce, customer relationship management (CRM) and integrated web services.”
Explains Andrey Golub, partner and CTO of Moda e Tecnologia and Style Star, “Style Star is much more than a web site or an e-commerce platform. It is an integrated set of products and advanced technologies that combine quality content from multiple sources with a next generation e-Style Star shopping platform for a rich 2.0 user experience. It puts brands directly in touch with consumers, enabling retailers in fashion and other industries to drive brand experience and loyalty, coordinate social networking, and gain feedback and market insights through real-time and virtual participation. This one-to-one customer relationship will enable clients to customize their products and meet the needs of those global industries in which the customer is increasingly in control.”
Style Star’s collaborative and promotional environment brings together designers, fashion and luxury companies, production houses and advertising agencies, and well-known and up-and-coming directors. Within the Style Star format, brands and designers will be able to showcase their productions and tell their story in an appropriate and empowering context driven by the most innovative technologies.
Contact Presse • Karla Otto Paris • Michel Hakimian • michel@karlaotto.com • Tel 01.42.61.34.36
Abbiamo verificato e classificato sul nostro canale youtube tutti i video prodotti da StyleStar in collaborazione con MarieClaire & MSN Italia durante la 66 mostra cinematografica di Venezia 2009.
Alcuni esempi:
3D Andrey Golub Augmented Reality Avanade Cannes Cannes 2010 Chanel cinema Corti di Moda Dior e-commerce e-motional Edoardo Winspeare facebook fashion Ferragamo flickr Internet intervista iPhone Leo Burnett Louis Vuitton luxury Marie Claire Marina Garzoni Microsoft Microsoft Italia moda moda e tecnologia MSN National Retail Federation new media Prada retail sfilata social media Stefano Santinelli Style Star Style Star Lounge Style Star TV Tom Ford twitter Venice Film Festival web 2.0 youtube
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