Calvin Klein Underwear: brand’s most global and most digital campaign.
Calvin Klein Underwear Taps Four New Models
via wwd.com
With salty language, social media, 3-D effects and a vampire, the next campaign from Calvin Klein Underwear is holding nothing back. It’s the brand’s most global and most digital campaign to date and features, for the first time, a racially and nationally diverse quartet of male models instead of just one.
They are:
• American actor Kellan Lutz, who plays vampire Emmett Cullen in the “Twilight” series, and is expected to be more prominent in “Eclipse,” the third installment.
• American actor Mehcad Brooks, who played “Eggs” Benedict Talley on HBO’s “True Blood,” and now stars as an attorney on ABC’s new legal drama, “The Deep End.”
• Spanish tennis star Fernando Verdasco, a top-10 ranked player.
• Japanese soccer star Hidetoshi Nakata, one of the most famous Asian footballers (although retired), who attends runway shows and wears designer clothes, earning him a reputation as the Asian David Beckham.
FULL ARTICLE ON http://www.wwd.com
